Most likely you want to make some good money out of your mortgage marketing business and you just cannot seem to click right with clients. After you read this and apply the advice appropriately, losing money will be a thing of the past. For starters, study other businesses that are similar to your business and see what they are doing. Why struggle so hard to innovate while some other smart head can do it for you? In any case, great business ideas today come from other related businesses or from competitors. Read other businesses advertising copies and see what they have that can be useful for your business and then adopt and apply it immediately.
Plan how to do some serious marketing for your business and this includes taking a course in business marketing or something. After all, you are a loan officer who is trying to cajole people to buy loans so that they can pay with interest, maybe loans that they do not need. The answer is to make them really feel that they need the loan and desperately too. Only good marketing chaps can be able to do this well. Again, always appear busy, when the client comes calling, you want to keep them waiting for a few minutes just so to let them think they made a wise decision to choose a guy whom other people chose too.
You must have a clearly articulated idea of where you want to begin, and where you want to end. The bottom line is that it will be pretty hard for you to make it big as a loan officer without doing vigorous mortgage marketing.
